Traditionally, video surveillance cameras have been used primarily by physical security and law enforcement teams to drive investigations and improve real-time response to situations. However, in recent years organizations have discovered that they can get much more value from their video surveillance networks by complementing them with video analytics systems. As a result, video analytics are now used not only by physical security and law enforcement professionals, but by a variety of operators, from Marketing to Operations, Facility Management, Customer Experience teams and more – across a diverse array of organizations and industries.
Diverse organizations traditionally rely on video surveillance for security purposes. By maximizing these existing investments with video analytics, various business units can leverage video intelligence in new and impactful ways.
From accelerating post-event investigations and proactively responding to security incidents as they unfold, to deriving visitor demographic profiles, behavioral patterns and operational inefficiencies, such as crowds and queues that can be avoided with real-time intervention, video analytics provides the breadth of intelligence needed to bolster security, customer experiences, business operations and – ultimately – revenues.