Today’s modern retailers understand that the value of analyzing in-store video surveillance footage goes well beyond loss prevention and crime deterrence. Video Content Analytics solutions are now being used as a proactive means to create strategies that enhance the shopping experience, improve retention and increase sales. BriefCam allows you to leverage your video surveillance content to uncover quantifiable data and trends to better understand consumer behavior and increase profits.
Reduce shrinkage, vandalism and theft, while also protecting customers, employees, and inventories
Understand shopper demographics, product interaction, visitor paths and dwell time to optimize store layout, product placement and customer experience
Leverage business intelligence dashboards to assess trends over time, grow your customer base and support your merchandising strategy
BriefCam delivers quantifiable data enabling retailers to track trends over time to understand where improvements need to be made. By leveraging this extracted and aggregated video metadata, users can derive actionable insights, enabling data-driven safety, security, and operational decision making.
For more information on how BriefCam can help retail institutions achieve a faster time to target or create new economic opportunities, contact us to arrange a demonstration.