Video Analytics for
Retail Business

Enhance the shopping experience and increase sales

OPTIMIZING RETAIL INTELLIGENCE FOR
MAXIMIZING CUSTOMER ENGAGEMENT

Today’s modern retailers understand that the value of analyzing in-store video surveillance footage goes well beyond loss prevention and crime deterrence. Video Content Analytics solutions are now being used as a proactive means to create strategies that enhance the shopping experience, improve retention and increase sales. BriefCam allows you to leverage your video surveillance content to uncover quantifiable data and trends to better understand consumer behavior and increase profits.

Understand shopper demographics, product interaction, visitor paths and dwell time to optimize store layout, product placement and customer experience

Leverage business intelligence dashboards to assess trends over time, grow your customer base and support your merchandising strategy

Reduce shrinkage, vandalism and theft, while also protecting customers, employees, and inventories

DATA-DRIVEN INTELLIGENCE FOR RETAILERS

BriefCam delivers quantifiable data enabling retailers to track trends over time to understand where improvements need to be made. By leveraging this extracted and aggregated video metadata, users can derive actionable insights, enabling data-driven safety, security, and operational decision making.

Related Resources

Blog

How Video Data Can Help Retailers Maximize Store Layout and Navigation

Blog

Optimizing In-Store Loss Prevention Strategies Ahead of Black Friday

Report

New IHS Report: AI in video analytics: Improving safety, security, and operations

Want To Learn More?

For more information on how BriefCam can help retail institutions achieve a faster time to target or create new economic opportunities, contact us to arrange a demonstration.