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March 21st, 2022

BriefCam to Showcase Video Analytics Product Innovations for Operational Efficiency, Safety & Security at ISC West 2022

Video Analytics Leader to Host ISC West 2022 Session: "Video Content Analytics: The Secret to Enhanced Operations & Customer Experiences"

BOSTON, March 21, 2022BriefCam, a leader in innovative video analytics solutions, today announced that it will be showcasing its comprehensive video analytics platform and flexible deployment architecture options in booth #13115 throughout ISC West, taking place March 22-25 in Las Vegas, NV.

The latest version of BriefCam’s software reinforces the company’s commitment to enabling people, companies, and communities to unlock the value of video surveillance content, by delivering accurate, flexible, and comprehensive video analytics. By visualizing foot traffic patterns, bottlenecks, queues and crowding trends, demographic data, and staff and customer engagement stats, the company’s technology can help retailers, hospitality providers, and others with their operational and customer engagement efficiencies across the enterprise and dispersed locations, above and beyond traditional safety and security use cases for video analytics. Visitors to the booth can experience BriefCam’s continuous product innovation and improvements to analytics performance, accuracy, user experience, and ease-of-use.

In addition to demonstrating its full platform and comprehensive video analysis solutions, BriefCam will display the many ways its software can empower end users to enhance operational efficiency and customer experiences. Visitors are invited to stop by booth #13115 to experience the power of real-time video analysis and video data visualization: Through live dashboards in the RESEARCH module, BriefCam will be used to track unique and total booth visitor traffic, identify trends and hotspots in the booth space, and more.

BriefCam’s VP Strategy & Alliances Gili Rom will also present a session entitled “Video Content Analytics: The Secret to Enhanced Operations & Customer Experiences” at ISC West 2022 on Thursday, March 24th at 2:15 PM local time in Venetian 302, Level 1.  This one-hour session will explore ways that decision-makers in hospitality, retail, and other customer-facing industries can improve operations and customer experiences through video content analytics, extending the value of their existing video surveillance infrastructure. Ms. Rom will demonstrate how businesses can leverage both new and existing technologies to derive the data necessary to deliver personalized, proactive customer engagement, including the impact of the COVID-19 pandemic in accelerating this change in customer expectations of in-person experiences. ISC West guests interested in extending the value of their video surveillance infrastructure to enable operational efficiency and improved customer experience across the business should attend.

“Most retail and hospitality organizations use video surveillance for security, but are not taking full advantage of the technology’s potential in other areas,” said Ms. Rom. “At the same time, business leaders recognize that they need to make fundamental changes to their customer experience approach to stay competitive yet lack concrete data to make it happen. This discussion will further highlight how video content analytics can provide data intelligence for understanding customer journeys, identifying inefficiencies, and developing solutions that drive customer experience, loyalty, sales, and revenue.”

About BriefCam

BriefCam® is the leading provider of video analytics software that enables people, companies, and communities to unlock the value of video surveillance content. Delivering accurate, flexible, and comprehensive solutions, BriefCam’s video analytics platform provides valuable insights for accelerating investigations, increasing situational awareness, and enhancing operational intelligence. VIDEO SYNOPSIS® technology is a registered trademark of BriefCam, Ltd.