BriefCam Video Content Analytics can be used for optimizing retail security and operations by making video searchable, actionable and quantifiable for accelerating post-event investigations, attaining situational awareness and deriving business intelligence from video surveillance. With VIDEO SYNOPSIS and forensic search capabilities, BriefCam enables security and management teams to quickly understand activity in a store or retail environment by applying object class and attribute filters, visual layer heatmaps and more. Retailers can make intelligent decisions based on in-store traffic data, such as optimizing product, ad and display placements, visitor navigation, and more.