Video Analytics for Understanding Retail Consumer Behavior
Learn how the BriefCam Video Analytics Platform provides retailers not only with real-time alerts to be aware of queues and crowd size, but it also delivers crucial business intelligence in the form of dashboard reports. Those customizable visualizations can display key metrics such as unique customer traffic, bounce rates, demographics, volume, visit duration, as well as vehicle traffic and easily consumable heatmaps that indicate popular pathways for navigating a store and more. Retailers can also integrate BriefCam reporting with point-of-sale data, in order to correlate total sales with customer traffic and demographics trends.
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