For six months, the World Expo, dedicated to ‘Connecting Minds and Creating the Future,’ brought to life an immersive cultural experience, continuing a 170-year tradition of showcasing the future through innovation.
VISITOR TRAFFIC TRACKING & ANALYSIS WITH VIDEO INTELLIGENCE
For six months, the World Expo, dedicated to ‘Connecting Minds and Creating the Future,’ brought to life an immersive cultural experience, continuing a 170-year tradition of showcasing the future through innovation. Sweden joined over 190 countries in exhibiting at this historic event, inviting visitors to learn about smart city development, the next generation of travel, and innovative life sciences – supporting their theme of “Co-creation for Innovation.”
Welcoming over 1 million visitors over the course of the six-month exposition, the Sweden Pavilion needed to effectively track and understand critical intelligence about guests, from trending visitor demographic segmentations to the most popular visiting times each day and week, and more. To measure attendance, identify traffic patterns and peaks, and drive impactful decisions based on measurable data, the Sweden Pavilion leveraged the BriefCam Video Analytics Platform as part of a security solution developed by BriefCam partner, Axis Communications.
The fully integrated video solution enabled the Sweden Pavilion to derive operational intelligence, attain situational awareness, and accelerate security investigations, transforming video surveillance into actionable intelligence.
*The Sweden Pavilion images were sourced from the World Expo website: https://virtualexpodubai.com/sustainability-district/sweden