Video Surveillance & Physical Security Industry Viewpoints
April 29th, 2020
Author: Zohar Adler

Freedom of Choice: Deciding Between Deploying Video Content Analytics On-Premises or in the Cloud

To Deploy in the Cloud or On-Premises? Each Option Has Advantages  

Today, organizations are fortunate to have the freedom of choice when it comes to software deployment: In recent years, technology has evolved to enable solution implementation either via the cloud (i.e., hosted on a vendor’s server)or through an on-premises installation (stored locally on a customer’s servers)Each approach has advantages, depending on the organization’s needs, which is why the ability to select a deployment model is so significant 

When it comes to choosing between a cloud or on-premises intelligent video surveillance solution, for many organizations either option can work well. The aim of this summary is to outline the advantages that each approach offers – the great news for end user organizations is that, in this choice, there is no bad option: both cloud and on-premises deployments offer compelling benefits to solution users and can flexibly accommodate existing infrastructures, even as businesses scale. 

 Ensuring Security Compliance 

It’s also important to note that both deployment approaches can support the highest levels of security and compliance. For a cloud-based implementation, end user organizations must confirm that their software provider is meeting regulatory data protection requirements (mandatory requirements may vary by industry). Data protection and security is similarly critical for an on-premises installation; however, in this scenario, the enduser organization is responsible for maintaining and managing security and compliance in-house.   

 Generally speaking – as I’ll discuss below – a major difference between cloud and on-premises solutions is IT responsibility. For organizations that want control of their IT infrastructure and decisions, an on-premises solution might be a better fit; whereas, with a cloud model, organizations can shift IT maintenance and management tasks to the cloud service provider.  

 Advantages of Cloud-based Video Content Analytics  

Cloud services are growing in popularity because of several business drivers, such as budgetary considerations, implementation timelines, and staffing requirements:  

 Rapid Deployment 

Cloud-based video intelligence solutions offer quick implementation, enabling deployment in a matter of days because little to no on-premises hardware or software is required. These solutions are based on a subscription model, which streamlines user onboarding and service discontinuationonce subscribed, users can simply log into the service to actively use it and collaborate with colleagues. For organizations that need to start leveraging their video data quickly, a cloud video content analytics solution may be the best approach.  

Cost Efficiency and Scalability 

A flexible, subscription-based pricing model enables seamless service expansion, with processing hour, storage and concurrent user quota packages. This model also eliminates many procurement, installation, and deployment costs, such as the expense of extra servers or an in-house data center. In addition, the customer can scale their usage up or down, paying only for what they need at any given time. Organizations thereby reduce the total cost of ownership (TCO) and eliminate capital expenditures (CAPEX) for their video analysis solutions. This can be helpful for small and medium-sized organizations that may not be able or willing to invest heavily in hardware and software, or in the IT staff needed to manage it in-house. 


Not only is a cloud-based solution is accessible to users any time through any web browser, organizations can also rely on their cloud-based video content analytics service provider to keep the system updated 24/7 with immediate, automatic updates. This allows operators to continuously enjoy the latest version of the software, executed by the vendor, without the responsibility to spend time maintaining the system.  

Advantages of On-Premises Intelligent Video Surveillance Deployments 

For organizations that seek greater control over their video content analytics installations, in terms of IT decisions, configurations, and customizationsan on-premises implementation offers the following advantages: 

IT Control 

When an organization owns its hardware and software, it has greater control over configurations and upgrades; i.e., no changes can be made to the system without the end user organization weighing the options and making decisions. In these instances, the end user is in control of the system updates, expansion, and management instead of the vendor.  


Cloud computing relies on the users’ Internet connectivity, whereas an on-premises installation can rely on local network connectivityIn the case of an on-premises video content analytics solution, the video content that has to be processed for analysis, already resides on the local area network (LAN). This means that it does not have to be transmitted – which requires significant bandwidth – in order to be analyzed, thus overcoming network restrictions that cloud solutions may face. 


An on-premises solution can be customized to meet an organization’s unique business needs – if an organization needs a bespoke setup, on-premises installations are more customizable than cloud alternatives. 

When it comes to selecting technology solutions for your organization, there is never a “one-size-fits-all” approach, which is why it’s so important that organizations seek software that offers them the choice of cloud or on-premises deploymentThese options have their benefits based on an organizations size, objectives, staffing, and budget. If you don’t have the IT resources to handle an on-premises deployment, then a cloud solution may be a good choice. If you need special customizations for your business objectives and have an internal team to plan and conduct that process, then an on-premises solution might be the better choice. For organizations that are deciding whether to migrate existing video analytics technology from on-premises to the cloud, there are some special considerations, but it is certainly possible to do so.  

No matter how you choose to deploy comprehensive video intelligence solutions, the most important consideration is making sure that you’re taking full advantage of your video investments. Learn how to fully maximize your intelligent video surveillance in the on-demand BriefCam Guided Product Tour: Setting the Benchmark for Intelligent Video SurveillanceIn this on-demand webinar, Stephanie Weagle, BriefCam CMO & Seva Liokumovich, Director of Sales Engineering deep-dive into BriefCam’s latest product capabilities, as part of a fully integrated solution for forensic video review, real-time situational awareness and business intelligence – including a review of BriefCam’s new flexible deployment models.  

View the Webinar Replay Here