Video Surveillance & Physical Security Industry Viewpoints
March 14th, 2024
Author: Muhammad Sheikh

Analytics Insights: The Latest in Retail Security: Your Questions Answered

Originally published on

1. What challenges are specific to retail security projects, and what benefits can users derive from a good system?

Retail security is being challenged to shift from reactive security to proactive prevention strategies. When combatting shrinkage, for instance, retailers need not only to pinpoint suspects with ease, but also to mitigate future incidents by uncovering insight regarding how and when people are gaining access to restricted or high value areas. Retailers seeking to derive the most value from their video surveillance investments need a comprehensive platform or integrated solutions that support traditional security needs while providing data-driven business intelligence that can flexibly scale with company growth across multiple sites.

2. How do you handle the conflict between privacy protection in public areas and the security needs of retail stores using your technology?

When integrating any technology, users must ensure their planned implementation complies with relevant local regulations, ethical values, and their company’s best practices. A key tenet of responsible use of surveillance technology is transparently communicating to customers when and where they are in use. To support our end users, BriefCam includes tools within its software to support customers’ compliance practice, enabling control of data management settings, empowering customizable data protection, and supporting licensing options that include or exclude face recognition so users can balance on-site security needs with the critical right of personal privacy protection.

3. Describe a successful retail deployment using your products and solutions.

Malls across the region successfully power their data-driven strategy with BriefCam video analytics and -business intelligence capabilities. For instance, when planning a major retail event, mall management analyzes aggregated footfall and path visualizations to determine which brands were critical to an event’s success, helping management prioritize inclusion and placement for future events. A similar strategy is used for lease negotiations. Because the mall can provide specific footfall and demographic data for locations throughout the property, management is not only empowered to direct successful placement but can also give retailers confidence in opening a new location based on concrete data.